Euroleague Basketball and bwin are reuniting for a new multi-year sponsorship agreement having successfully worked together in the past. The new arrangement will run for an initial three-year period and cover Greece, Italy and Spain.

Roser Queralto, Chief Business Development Officer of Euroleague Basketball, who was extremely enthusiastic, said, “We are thrilled to have bwin back among our family of partners in three of our most important strategic markets”. He went on to say, “bwin is a respected name in the sports industry and among fans. This agreement helps the Euroleague reach an even wider fan base”.

Adam Lewis, Chief Marketing Officer of bwin stated, “We are thrilled to be joining forces with Euroleague once again. “At bwin our motto is ‘live the action’ and that is exactly what this new partnership offers our customers and basketball fans”.