Bwin, the official Sponsor of Turkish Airlines EuroLeague in Greece, decided to give… superpowers to some of the greatest stars of the competition, by creating a spectacular and unique animated TV spot!
Now, the stars who turned EuroLeague into the top competition of European basketball have superpowers! They are part of the “Superhero Basketball Team”, thanks to bwin. The impressive animation tvc, similar to a superhero movie, begins with highlighting Nick Kalathes’ speed and the trophy that everyone craves. Then, Walter Tavares is portrayed as a giant compared to his opponent, before Jimmer Fredette shoots with superhuman precision.
Tornike Shengelia overcomes his opponents with ease, Giorgos Printezis is fired up when he shoots and scores a buzzer beater, while the whole Valencia team, united in the middle of the court, is ready to compete and win. Finally, Vasilis Spanoulis, the “humble King” of EuroLeague, bows before the fans, Ioannis Papaetrou bursts into flames before passing the ball, while Nikola Mirotic freezes the ball and time before taking his shot.
This new high end standard tvc is a TopCut Modiano production in collaboration with Frank & Fame. Yeti Motion designed the hand-drawn animation and the sound was edited by Bounce Music & Sound Productions.