With respect to society and vulnerable groups, bwin invests in corporate social responsibility. During its “Who Stole the Cup” campaign, every Non-Profit Organization or Foundation was “represented” by a top world football legend. More specifically, Maradona “represented” Rehabilitation for the Disabled (ELEPAP) Kafu Doctors of the World, Del Bosque Make a Wish, and Effenberg the Cerebral Palsy Association “Open Door”.
The public was able to vote for the NGO or Foundation of their choice, aimed at its financial support, via the bwin webpage. As Ioanna Beriou, Corporate Communications Manager of bwin said: “Our goal is to respond to the demands and demands of Organizations and Foundations with devotion and absolute sense of responsibility towards society and the groups which need us. We are proud to be able to adapt a huge advertising campaign, which we will run at pan-European level, to requests made by the Greek community and which constitute an integral part of bwin’ s strategic corporate social responsibility.”
For his part, Tassos Marianos from Rehabilitation for the Disabled (ELEPAP), commented: “It is a great honor and recognition for ELEPAP to be one of the organizations that bwin decided to support. So it’s great to have initiatives like the one bwin is launching in our effort to find the solutions our children need. Those Brave Children!”
Christos Dimopoulos from “Médecins du Monde” said: “Supported by bwin, Doctors of the World are able to offer their help to our vulnerable fellow citizens in 8 major Greek cities through their open polyclinic network”.
Sandra Zafeirakopoulou, general director of Make-A-Wish, said: “There are many wishes of a sporting nature. For all of us at Make-A-Wish it is important to be able to invite a company to stand by our side. Thank you very much bwin!”
Eva Karachaliou-Loi , general director of “Open Door”, said: “By providing your full support, you are helping us keep our door open for any child who need us. You can be sure that we will prove ourselves worthy of your trust. Thank you!”