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                        Corporate Social Responsibility
Corporate Social Responsibility

Calendar icon 27/12/2021

CSR Report 2021

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Βwin proudly presents its annual review of social responsivity actions during 2021.

The fight against Covid-19 continues in a worldwide level and bwin supported the National Health System and vulnerable social groups. At the same time, it supported the Evia wildfire victims, reconstructed 3 sporting courts in rural Greek island and changed the daily life of local children, as well as launching the first Greek corporate campaign to inform the public and raise awareness about the 17 Sustainable Development Goals set by the UN until 2030. But that was not all, as bwin took new initiatives for Responsible Gaming and supported Organizations, Institutions, and people in need.

Bwin Greece, in 2021:

At the same time, through the initiatives «bwin Monday Night Game Against Covid-19» and «bwin Tournament against Covid-19», the international betting brand joined forces with Olympiacos B.C. to support social groups, greatly affected by the pandemic, as well as the National Health System, by offering the necessary medical equipment, which included medical disposable masks, antiseptic and disposable gloves in 10 hospitals around the country:

  • “General Hospital of Syros “Vardakeio and Proio”
  • “Ippokrateio” Hospital of Thessaloniki
  • “Metaxa” Cancer Hospital of Piraeus
  • General Hospital of Larisa
  • General University Hospital of Larisa
  • Evangelismos General Hospital of Athens
  • “Sismanogleio Amalia Fleming” General Hospital of Athens
  • “KAT” – Attica General Hospital
  • “Karamandaneio” Prefecture Children Hospital of Patras
  • General Hospital of Grevena
Sustainable Development Goals

Bwin launched the first campaign in October 2021 to inform the public and raise awareness on the importance of the 17 Sustainable Goals until 2030, adopted by the UN. The campaign aims to integrate some of these Goals, directly or indirectly, to the society. Protagonists of this remarkable campaign are 18 personalities of social and sports community, as well as executives of bwin’s Greek team.

Bwin became the first betting brand in Greece to adopt the Board Diversity Policy. This proved that bwin and its parent company, Entain plc, are committed to supporting diversity, not only in working spaces but also in the society.

Finally, it’s worth noting that Entain plc is part of this year’s 50 Global Leaders sustainability initiative line-up, showcased on Bloomberg’s global media platform, marking its progress on responsible gaming and ESG (Environment Social Governance). The 50 Global Leaders Campaign shown on Bloomberg’s global platform, highlights work on ESG and sustainability made by leading international companies and specifically highlights the advances made by Entain over the past year in these areas, as well as across other responsibility initiatives.

Responsible Gaming

Bwin, though its parent company Entain plc, applies the most strict safety protocols by running dozens of daily checks. It has developed a costumer-first strategy for responsible gaming with a 5Ps plan to ensure that everyone plays with complete control and, at the same time, continues the campaign to promote responsible gaming with the participation of Kostas Sloukas, Greek national player of Olympiacos B.C.

The international betting brand also proudly supports the initiative launched by the Ministry of Sport against the manipulation of sports competitions. Bwin presented a new dynamic advertising campaign, aiming at informing the public and raising awareness for this important issue. The campaign focuses on the value of fair play, cooperation and the implementation of the provisions set out in the Macolin Concention. Manipulation of sports competitions in one of the greatest threats towards sports and the values it stands for as it undermines the integrity of sports and fair play.


The contribution of bwin’s volunteering team was significant and essential. Over the past year bwin’s team: 

Supporting sports

Bwin actively supports sports by sponsoring teams (Olympiacos B.C.), European competitions (Turkish Airlines Euroleague, UEFA Europa League, UEFA Europa Conference League), sporting events and individual athletes. The “Team Future: bwin supports the Next Generation of Olympic Athletes” consists of 18 talented athletes, who strive daily to achieve their goals. It’s worth noting, that 6 of these athletes represented Greece in the Tokyo Olympics.

Distinctions and Awards

2021 was on more year, during which bwin was awarded for its social responsibility strategy. These distinctions highlighted in the best possible way the consistency, that the international betting brand is showing when it comes to supporting the society. In detail, bwin:

  • Became the first online betting brand in Greece, that is awarded based on the CRI Pass evaluation system by the Corporate Responsibility Institute!
  • Won two important awards at the “Hellenic Responsible Business Awards 2021”. The program “Bwin traveled to remote regions of Greece, providing health care services in cooperation with ‘Médecins du Monde’” won the silver award in the category: “Cooperation with NGOs” and the program “Bwin supports the Brave Children of Elepap” won the bronze award in the same category.
  • Excelled in two categories at Bravo Sustainability Awards 2021. Bwin won the first award in the category “Bravo in Action” for the program “bwin supports the Brave Children of ELEPAP” and the second in the “Special Bravo Covid-19” category for the “Initiatives to deal with the consequences of the pandemic” program.
  • Was honoured by the Nursing Home of Athens for its contribution to the Institution on the occasion of the “International Day of Older People”

Finally, bwin is now one of the key members of CSR HELLAS network. This collaboration aims to exchange views on social responsibility projects, develop even more CSR practices and promote new ideas for the sustainability and improvement of the society.

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On behalf of bwin, CEO Ioanna Beriou commented: “2021 was another year that united us to strive for a better society. Bwin continued its long-standing cooperation with established Organizations and Institutions, in order to support people in need and embrace children all over Greece. Fully understanding the benefits of sports, we will continue constructing sporting courts and grounds, as well as supporting sports across the country. At the same time, we will carry on our multilevel activities for vulnerable social groups and areas hit from natural disasters. We do not rest on our laurels and the awards we won this year. On the contrary, these distinctions give us extra motivation and impetus to keep up giving back to the society”.

Bwin, one of the leading and more successful betting brands worldwide, continues to support people in need and the communities, in which it operates. Bwin’s initiatives, part of its corporate social responsibility program, are in alignment with the 17 Sustainable Development Goals set by the UN until 2030, contributing thus to a better and more sustainable future for all.