A new TV spot about Responsible Gaming, starring Kostas Sloukas
Bwin developed a new revolutionary customer-first strategy with a 7Ps plan to ensure that everyone plays responsibly and follows the rules, while excitement remains at high level.
Bwin presented the new TV spot about Responsible Gaming with the participation of Kostas Sloukas, Greek national player of Olympiacos, based on the concept of Responsible Gaming and on the Social Responsibility Strategy, implemented proudly in recent years.
The commercial lasts 35 seconds and, according to the script, bwin’s social responsibility ambassador, Kostas Sloukas, tries to score the most important point of his career with a… bowling ball. Sloukas makes the shot, but as expected the ball remains only for a split second in the air, before falling and cracking on the floor. Fans freeze, as does the player himself, realizing that the result was anticipated. The advert ends with the presenter standing next to a puzzled Sloukas, sending the message for the Responsible Gaming!
No one ever won by playing irrationally and at bwin fun goes hand in hand with responsibility. That makes us really proud!