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                        Corporate Social Responsibility
                    
Corporate Social Responsibility

Calendar icon 20/12/2020

Bwin launched Christmas Initiative for elderly and solitary people

Bwin, under its social responsibility program, supported once again elderly and solitary p...

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Bwin, under its social responsibility program, supported once again elderly and solitary people in Attica.

This year’s Christmas period is different, since the pandemic made the circumstances even harder for people who were already faced issues in their everyday lives. Bwin illuminated the Christmas period for dozens of elderly and solitary people and remained true to the brand’s vision for support to people in need.

Through the supporting schemes of Médecins Du Monde, the international betting brand gifted in many Athens’ neighborhoods Christmas boxes, full of traditional Christmas products and essentials, along with the traditional new year’s lucky charm. At the same time, bwin offered personal protective equipment.

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The General Director of Médecins du Monde, Evgenia Thanou, stated: “It is very important to stand by vulnerable social groups, especially this period that some of them are completely isolated”.

Βwin expanded the initiative to the Nursing Home of Athens. The brand’s representatives offered Christmas boxes to all the inhabitants of the Nursing Home and spread happiness before Christmas. The purposeful actions of bwin are going to resume in 2021.

Zois Kolios, chairman of the Nursing Home, stated: “Initiatives like this give us boost to work harder. We are so thankful for everything”.