Bwin, one of the top betting companies worldwide, is investing in the sector of corporate social responsibility with devotion and respect to society and the vulnerable groups. By way of the “Who stole the Cup” advertising campaign, which will be broadcasted in the Media on 11 May, the public will be able to vote for the NGO or Foundation of their choice, with the aim of supporting it financially, via the bwin corporate webpage.
During bwin’s campaign, every Non-Profit Organization or Foundation is “represented” by a top world football legend. More specifically, Maradona “represents” Rehabilitation for the Disabled (ELEPAP) Kafu (represents) Doctors of the World, Del Bosque (represents) Make a Wish, and Effenberg (represents) the Cerebral Palsy Association “Open Door”.
Speaking on behalf of bwin, Ioanna Mperiou stated: “Our goal is to respond to the demands and demands of Organizations and Foundations with devotion and absolute sense of responsibility towards society and the groups which need us. We are proud to be able to adapt a huge advertising campaign, which we will run at pan-European level, to requests made by the Greek community and which constitute an integral part of bwin’ s strategic corporate social responsibility. The Society pillar is a key pillar for us and our goal is to make an effort to support it by innovative actions for which the public has the final say and we sincerely thank them for that!”
Tasos Marianos from ELEPAP, stated: It is a great honor and recognition for ELEPAP to be one of the organizations that bwin decided to support. ELEPAP has been offering, uninterrupted, for the past 80 years rehabilitation therapies to children and adults with mobility and development disorders. So it’s great to have initiatives like the one bwin is launching in our effort to find the solutions our children need. Those Brave Children!»
Christos Dimopoulos from Doctors of the World said: “Supported by bwin, Doctors of the World are able to offer their help to our vulnerable fellow citizens in 8 major Greek cities through their open polyclinic network”. Happy for the responsibility stance of bwin towards the social groups that need us the most, Doctors of the World hope to cover the medical and pharmaceutical needs of those who are unable to, in a time of economic crisis and social isolation; to ensure the first and foremost of goods: the health of these people and of their children”.
Sandra Zafeirakopoulou, general director of Make-A-Wish, said: “There are many wishes of a sporting nature. For all of us at Make-A-Wish it is important to be able to invite a company to stand by our side. Thank you very much bwin!”
While, Eva Karachaliou-Loi , general director of “Open Door”, said: “By providing your full support, you are helping us keep our door open for any child who need us. You can be sure that we will prove ourselves worthy of your trust. Thank you!”κρατήσουμε την πόρτα μας ανοιχτή για όποιο παιδί μας χρειάζεται. Να είστε σίγουροι ότι θα φανούμε άξιοι της εμπιστοσύνης σας. Σας ευχαριστούμε!»