The Economist’s conference “The sports business summit for SE Europe: The sky’s the limit” whose Golden Sponsor was bwin, was successfully held. The conference took place on Friday, September 20th at Divani Apollon Palace.
Future investments in sports business as well as the use of technology in sports, were discussed. At the same time, investment opportunities and the business environment of the sports business in Southeast Europe were analyzed and successful case studies were presented.
Amongst the well-known speakers was Mr. Giannis Kapodistrias, bwin’s representative in Greece, who said: “Greece is a country of extremes”, trying to explain the fact that investments taking place in the United Kingdom and other countries, can support golden metals and distinctions. On the contrary, in Greece, even though money for athletes’ and teams’ performance improvement was given in the past, nothing is given nowadays whereas other limiting factors such as regulations and high taxation, are added. At the same time, he referred to both bwin’s cooperation with Olympiakos BC and the athletes’ “adoption” institution, in view of the 2020 Olympics, as a corporate social responsibility practice.
Regarding the New Generation of Olympic winners, bwin through “bwin Cares” program, has been actively supporting the efforts of 11 champions on their trip to Tokyo for a year, by covering annual training costs and their participation in European and world championships.
The panel on “SPORTS AND THE BETTING INDUSTRY: THE ROLE IN SOCIETY”, was also attended by Mr. Nikos Lepeniotis, Olympiakos BC General Manager. Mr. Lepeniotis mentioned basketball as an example in which the sponsoring investor knows the ROI and betting is also included in this context. “What we look for is a company that can support our philosophy – a partnership” he said, explaining that the team must understand what a sponsorship can offer, because it’s not just one of Olympiakos’s sponsors, but a partner that will contribute in adding value to the brand. In conclusion, he stressed out that the most important key in the success of any sponsorship is the creation of a single value for all the parties.